Hardee's: Your Ghostbusters 2 Headquarters...

The Summer of 1989 was a big one for movie fans. With such major releases as Batman, Star Trek 5, Indiana Jones and the last crusade and Ghostbusters 2, it almost felt like every week during the summer there was a major event taking place across cinema screens. Fast food restaurants got in on the action with major promotional campaigns which tied-in to some of these big films. Two fast food joints that were relatively new to the movie tie-in world ended up acquiring the license for two huge films. Batman was picked up by Taco Bell and Ghostbuster 2 was snatched by Hardee's. Hardee's truly pulled out all the stops with a campaign that featured in store premiums, specialty food items and T.V. & print ads. The restaurant chain even produced a Ghostbusters themed commercial advertising their line of Ghostbusters soundmakers toys. More on the sound makers fiasco in a moment. The commercial aired constantly during the tie-in promotion which ran from June 26 to July 23. Kids cou...